Facebook’s Global Partner Centers
From the moment media partners, c-suite execs, policy makers or employees enter one of Meta’s global HQ campuses, they are greeted with uniquely interactive exhibits that tell the story of Meta and its mission. We introduce them to the capabilities of the Meta family of apps and services, how it connects you to the rest of the world, and how you connect to it.
THE PROBLEM
Create a timeless set of exhibits that demonstrate capabilities in a fun, and inviting way that’s also flexible enough to update as fast as the company does, translate regionally, and work with various floor plans.
THE BRIEF
Express the culture values of Meta while meeting the needs of our target audience (C-Suite, media partners, policy makers, and employees) and it must be flexible in nature both on the back-end and in physical space. Key takeaway, “Build valuable relationships.”
INSIGHTS & LEARNINGS
A strong narrative backed with active key data points nearly writes it’s own creative strategy.
THINKING and BUILDS
From floor plans, building materials, UI interactivity, UX and the human connection, and what all of it means in relation to the overarching brand; we collectively thought, and at times over-thought how Facebook and it’s brands could show up as if they were less digital products and more tangible, physical places. All of which lead to the “how,” how to tell each product story to a group of people who may not have prior knowledge of Facebook or its products, how they work and how they work for businesses, and express all of this simply.
THE BRANDING
Based on graphic elements found throughout the company campuses and of course the Facebook brand itself we created a sort of sub-brand exclusive to the clientele of Facebook’s creative shops and partner centers for people that would typically visit the Facebook campuses for partnerships or visiting dignitaries. From welcome elements to presentation and event collateral, we created everything that a sales team, marketing team, or event producer would need and put it into an all in one easy to reference package.
My Role: Creative Direction, Floor-planning, Concept, Design, User Experience
HUSH Studios NY: Architecture, Development, Concept, Design, Animation, Interactive, Data Stories
Hello Design: Branding, Collateral
Length of Project:
18 Months to first build.