Pepsi
Pepsi prides itself on being a top voice of pop-culture. They employ top ranking billboard artists to represent their brand. And Pepsi sponsors some of the biggest sporting events and arenas in the US while supplying some of the biggest headline performances for them. They go against the grain but also with it, and we are the innovators of it. Taking inspiration from every corner of the globe and placing Pepsi in center-stage.
Pepsi Super Bowl XLVIII
The Super Bowl is probably one of, if not the biggest event of the year in the US. When it came to Pepsi’s turf in New York City, we knew that it had to be a complete takeover of the city. Billboards, busses, trains and especially huge city wide events took place in the months leading up to Super Bowl 48, and with one important objective... Everything pointed to (quite literally) the stadium where it all would take place, and towards Pepsi vending machines. For the 2 months leading up to the Super Bowl you couldn’t take one step in NYC without seeing blue!
Pepsi Power of 3
As most know, Pepsi owns quite a few other food and beverage products that gather around well… football. So using their biggest products and a few athlete sponsorships we created the power of 3. A campaign focused on the pairing of Pepsi with the game-day greats, chips and salsa that are ALL FOR FOOTBALL!
Pepsi and PepsiCo Work
Working with Pepsi means working with nearly all of their brands and products. This is but a small portion of the work created with their partnership during my time at TracyLocke. And these are what I think to be some of the most fun and fully immersive programs that we created with them.
My Role: Senior Art Direction, Design, Illustration
Jeff Pappas: Design Director
Aaron Schrade: Senior Art Director